A Real-World Blueprint blog post cover image

A Blueprint for Small Business Marketing

Ethan Leonard
Categories: Small Business Marketing
Sep 18, 2023

Look, when you run a small business, you're often juggling marketing along with a dozen other responsibilities. You might be limited by budget or time, but that doesn’t mean you can't build an effective marketing strategy. Trust me, I've been helping small businesses ramp up their online presence for years. Here's my no-nonsense approach to small business marketing.

Key Strategies to Amp Up Your Marketing Game

  • Nail Your Target Audience
  • Define Your Unique Value
  • Stick to Focused Goals
  • Quick Wins Matter
  • Double Down on What Works
  • Leverage Your Existing Customer Base
  • Use Free Tools Wisely
  • Your Website is Your Sales Rep
  • Blog to Build Credibility
  • Social Media Isn’t Optional
  • Collaborate with Influencers
  • Short-Form Video Content is King
  • Consistency Over Frequency
  • Smart Ad Investments
  • Capture Those Leads

I've seen too many small businesses burned by agencies that didn't understand their needs or objectives. But what we aim to do here is different. We’re not just about getting eyeballs on your brand; we're about creating an entire experience. This isn’t just advertising; it's a dialogue between you and your customer. Done right, it can transform your business. Trust me, I’ve seen it happen.

1. Nail Your Target Audience:

Forget the "everyone is my customer" mindset. Let's get specific. Who are you really trying to reach? What problems can you solve for them? This is Marketing 101, but you'd be surprised how often businesses skip this step.

2. Define Your Unique Value:

Don't just blend into the noise. What sets you apart from the competitors? Make that your selling point. If people can't distinguish you from your competitors, why should they choose you?

3. Stick to Focused Goals:

I see it all the time—small businesses trying to do everything at once and ending up overwhelmed. Let’s keep it simple. What’s the one metric or goal that would mean success for you? Focus there.

4. Quick Wins Matter:

As much as I love long-term strategies like SEO (which you can read all about here), they're not your go-to for immediate ROI. You've got bills to pay now, so let's focus on quick win tactics like targeted ads to kick things off.

5. Double Down on What Works:

Once you see what’s bringing in results, don’t be afraid to focus your energy there. You've got the data; now use it to your advantage.

6. Leverage Your Existing Customer Base:

Acquiring a new customer is way pricier than keeping an existing one. Offer value even after the sale to encourage repeat business and referrals.

7. Use Free Tools Wisely:

Not every solution requires an expensive subscription. Take advantage of free promotional tools to get you started and only invest in paid tools when it's justified.

8. Your Website is Your Sales Rep:

You don’t just need a website; you need a website that works for you. This is your 24/7 sales rep. Make it good. Want to know more about what makes a GREAT website? Check out this post on how to ensure your website is fully optimized

9. Blog to Build Credibility:

Blogs aren't just for lifestyle influencers. A well-crafted blog can position you as a thought leader and bring in organic traffic. For example, we blog about EVERYTHING we do! Read our stuff here

10. Social Media Isn’t Optional:

Where are your customers hanging out online? Go there. Use social media to engage with your audience and build your brand.

11. Collaborate with Influencers:

It's 2023, and influencer marketing is still going strong. Partner up with influencers who genuinely resonate with your brand to expand your reach.

12. Short-Form Video Content is King:

With platforms like TikTok, Instagram, and YouTube, you’ve got plenty of opportunities to create easily digestible, shareable content.

13. Consistency Over Frequency:

Don't just post for the sake of posting. Make each social media post count. Quality beats quantity, every time.

14. Smart Ad Investments:

Paid ads can accelerate your visibility quickly. Whether it's Google Ads or social media advertising, make sure it’s finely tuned to your target audience.

15. Capture Those Leads:

Once you've got 'em on your site, don’t let them slip away. Use conversion tools to capture contact info and keep the conversation going.