Optimization cover image

How to Ensure Your Website is Fully Optimized

Ethan Leonard
Categories: Website Development
Aug 23, 2023

What better way to showcase your skills and work than on your own website? That was my goal with creating Waldheim Digital’s site. I wanted a unique yet simple look that was faster than any other marketing agency site in my vicinity. So that's exactly what I achieved. Here's a detailed walkthrough of how I did it:

Starting from Scratch

The site began as a mere vision in my head. From there, it was about meticulously crafting it to life, line by line. As someone who has been building websites for over four years, I choose to hand-code my sites. Why? Because Content Management Systems (CMS) can often become bloated, reducing performance in exchange for a quick and easy visual editor. Hand-coding ensures optimal control over each element, which in turn, guarantees better performance. You can read more about the impact of CMS's here.

Optimize, Refine, and Optimize Again: The Continuous Cycle

Creating a website from scratch is not a one-time task; it's a continuous cycle. It involves building, deploying, analyzing, and then repeating that process until perfection is reached. Here's how I optimized Waldheim Digital’s site:

  • Properly Sizing Images: Ensuring images were correctly sized for both mobile and desktop was crucial. This meant using responsive design techniques to make sure the images would automatically resize without losing quality.
  • Reducing Unused/Unnecessary Javascript & CSS: By removing or minimizing unnecessary code, I was able to reduce load times significantly.
  • Utilizing Proper Caching: Implementing caching strategies helped in serving content faster to repeat visitors.
  • Leveraging Content Delivery Network (CDN): Using a CDN helped in delivering content from the nearest location to the user, further improving load time.

Maintenance Required: Keeping Your Website Healthy

Websites are not static objects; they can change as browsers evolve and technologies advance. Things can break, and they require regular maintenance like any other tech product. It's essential to consistently monitor your website to ensure nothing is broken or slowing it down. Regular updates, security checks, and performance optimizations should be part of your routine maintenance.


Optimizing a website is an ongoing journey. Whether you are a seasoned developer or just starting, the key lies in continuous refinement and being vigilant about keeping up with the latest trends and technologies. With dedication and the right strategies, you can create a website that not only looks great but performs at its best.

If you're interested in knowing more about how to optimize a website or seeking professional assistance, feel free to contact us at Waldheim Digital. We specialize in website design and development, and we would be more than happy to guide you through the process.