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Mastering Your Digital Footprint

Ethan Leonard
Categories: Small Business Marketing
Aug 7, 2023

Do you ever wonder if you are doing everything you possibly can to appear online? Often times it can feel like things change so fast that you are three steps behind. We wanted to make an easy checklist for business owners to use to make sure they are maximizing their online presence.

  1. Google My Business (GMB)

    • Overview: A free tool offered by Google, allowing businesses to manage their online presence across the search engine and its growing portfolio.
    • Benefits: GMB improves local visibility, enhances search engine ranking, provides valuable insights about your audience, and offers a platform for customer reviews.
    • Deep Dive:
      • Verification: Ensure that your business is verified. This step boosts your credibility and allows you to update crucial information.
      • Posts: Use the post feature to showcase events, offers, and updates. These appear directly in your business listing on Google.
      • Images: Regularly upload high-quality images of your premises, products, or any events. Visuals increase engagement rates drastically.
      • Q&A: Monitor and respond to the Questions & Answers section to handle inquiries and demonstrate responsiveness.
  2. Social Media Mastery

    • Overview: Platforms like Facebook, Instagram, LinkedIn, and Twitter that facilitate interactions between businesses and their audience.
    • Benefits: These platforms can enhance brand awareness, foster community around your brand, and drive website traffic.
    • Deep Dive:
      • Consistency: Ensure brand consistency across all channels — this includes profile pictures, bios, and the tone of content.
      • Engagement: It's not just about posting content. Engage with comments, share user-generated content, and create polls or quizzes to drive interactions.
      • Analytics: Utilize platform-specific analytics to understand content performance, audience demographics, and optimal posting times.
      • Platform Selection: It's important to select relevant social media platforms, spending energy on platforms where your customers aren't active will prove fruitless.
  3. Website Wizardry

    • Overview: Your digital home. The place where potential clients or customers can deep-dive into what you offer.
    • Benefits: A well-structured website lends credibility, supports marketing efforts, and can be a potent conversion tool.
    • Deep Dive:
      • SEO: Implement on-page and off-page SEO strategies. This includes keyword optimization, meta descriptions, quality backlinks, and regularly updated content.
      • User Experience (UX): Ensure the site is easy to navigate, mobile-optimized, and has clear calls-to-action.
      • Blog: Maintain a blog to position yourself as an industry leader, provide value to visitors, and improve search engine rankings.
  4. Elevate with Email Marketing

    • Overview: A direct line of communication with your audience.
    • Benefits: Allows for personalized communication, drives traffic to your website, and can support sales.
    • Deep Dive:
      • Segmentation: Divide your email list based on criteria like purchase history, location, or engagement rate to tailor content more effectively.
      • Automation: Set up email sequences for events like welcoming new subscribers, abandoned cart reminders, or post-purchase follow-ups.
      • Design: Make sure emails are visually appealing and mobile-responsive.
  5. Harnessing Online Reviews & Testimonials

    • Overview: Direct feedback from your audience about their experiences.
    • Benefits: Builds trust, influences buying decisions, and can improve search engine rankings.
    • Deep Dive:
      • Solicitation: Actively encourage loyal customers to leave reviews. Consider incentives or simple thank-you emails.
      • Management: Regularly monitor reviews. Appreciate positive feedback and address criticisms professionally.
      • Integration: Feature standout testimonials on your website or marketing materials.

Embarking on this comprehensive digital journey can seem daunting, but the rewards are immense. With a strategic approach and consistent effort, your business will thrive in the digital realm, forging stronger connections with your audience and driving growth.

As always we are here to help with your digital marketing problems, reach out to us using the chat or email us at