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Understanding Local Search Engine Optimization (SEO)

Ethan Leonard
Categories: SEO
Aug 16, 2023

Search Engine Optimization (SEO) has become as crucial to website development as the sign outside a brick-and-mortar store. For small businesses, it's a potent tool, acting like a digital magnet that pulls in visitors. It can take an average website and multiply its traffic by 200%! While regular SEO ensures a solid foundation for your site, local SEO zooms in on your community. Let's explore the essentials:

1. Google My Business (GMB)

Google My Business is like your shop window on the internet. By listing your business here, you're telling Google (and the world) exactly who you are.

  • What to Include: Your opening hours, the services you provide, and how people can reach you.
  • Why It's Important: It helps people in your area find you quickly and boosts your credibility.
  • Quick Tip: It's simple to set up, so don't wait!

2. Keyword Research for Local SEO

Keywords are the terms people type into Google when looking for something. It's like the language of search engines.

  • Local Focus: Look at what people in your community are searching for, such as "marketing agency in Covington."
  • Competition Analysis: Peek at what words your competitors are using, and find ways to stand out.
  • Get Help if Needed: Some businesses prefer to hire experts for this, and that's okay!

3. On-Page SEO Techniques

This is about organizing your website so that search engines understand it better.

  • Meta Title & Description: Like a book title and summary, these help search engines categorize your pages.
  • Headers & Content: Using keywords here helps Google match your site to local searches.
  • Consistency Counts: Every page should follow this guideline.

4. Local Link Building

Links from other sites to yours act like thumbs up from the community.

  • Quality over Quantity: One link from a respected local newspaper is worth more than ten from unknown sources.
  • Be Active in Your Community: Networking, both online and offline, can lead to valuable links.

5. Mobile Optimization

Since many people search using phones, your site needs to be mobile-friendly.

  • Test Your Site: Make sure it looks and works well on various mobile devices.
  • Stay Updated: Google changes its rules, so keep an eye on the latest best practices.


Local SEO might sound technical, but it's something anyone can learn with a bit of guidance. These five steps are the key to unlocking a world of local customers waiting to discover your business. If you need assistance, professionals (like us!) are here to help you achieve success. Don't let your website be a hidden gem; use local SEO to let your community know you're there, ready to serve!